MSNBC's Baldwin Debut Drops 7% in Target Demographic

MSNBC's Baldwin Debut Drops 7% in Target Demographic

by Breitbart News 14 Oct 2013, 12:13 PM PDT

http://www.breitbart.com/Big-Journalism/2013/10/14/Baldwin-demo-down

On Friday night, Alec Baldwin’s new MSNBC show, Up Late with Alec Baldwin, fell down out of the gate, dropping 7% in the target news demographic, even though the viewership was 654,000, up 53% over the timeslot a week earlier. Fox News Channel blew out Baldwin across the board, with Hannity grabbing 1.5 million viewers, and 338,000 in the target demographic. CNN’s Anderson Cooper dropped serious audience, losing 52% week-to-week and 58% in the demographic.

Deadline Hollywood speculated that Baldwin’s show bored people: “For the entire premiere episode, the two men talked amicably about NYC issues, including taxes, job creation, the city’s controversial stop-and-frisk cop strategy — a conversation that, conventional wisdom would argue, probably sent even some Baldwin fans outside the five boroughs diving for their remotes.”

Alec Baldwin

Alec Baldwin is the host of MSNBC show, Up Late with Alec Baldwin, and a director at People for the American Way.

Note: Foundation to Promote Open Society was a funder for People for the American Way, the Carnegie Endowment for International Peace (think tank), and the Aspen Institute (think tank).

George Soros is the chairman for the Foundation to Promote Open Society.

Carnegie Endowment for International Peace (think tank) was a funder for the Nuclear Threat Initiative (think tank).

Ted Turner is the co-chairman for the Nuclear Threat Initiative (think tank), and the founder of CNN.

Anderson Cooper is an anchor for CNN.

Walter Isaacson was the chairman & CEO for CNN, and is the president & CEO for the Aspen Institute (think tank).