Doritos Goes Gay, and Other Foods that Have Shown Support for the LGBT Cause

Doritos Goes Gay, and Other Foods that Have Shown Support for the LGBT Cause

 

by Daniel Nussbaum17 Sep 2015

http://www.breitbart.com/big-hollywood/2015/09/17/doritos-goes-gay-foods-shown-support-lgbt-cause/

Doritos has unveiled a bag of rainbow-colored chips in support of the LGBT community.

Snack food maker Frito-Lay, the company behind Doritos, has partnered with the It Gets Better campaign in introducing the chips, which are based on the colors of the rainbow Pride flag. The It Gets Better organization provides support to gay, lesbian and transgender youth.

“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” Frito-Lay chief marketing officer Ram Krishnan said in a statement. “With Doritos rainbow chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

Chip-lovers who want a taste of the rainbow-colored snack will not find the new product on store shelves; instead, the only way to get a bag is to donate a minimum of $10 to the It Gets Better campaign.

Yahoo reports that the chips are a variation of the standard Cool Ranch-flavored chips.

The company urged donors buying the chips to show their support on social media by using the hashtag #BoldAndBetter.

Doritos follows in the vein of other popular snack and fast food companies that have shown support for the LGBT community. In 2012, Kraft foods created a rainbow-colored Oreo for a print ad campaign, while fast-casual food chain Chipotle created the ¿Homo Estas? campaign in June to capitalize on the Supreme Court decision to legalize gay marriage nationwide. Greek yogurt maker Chobani put an LGBT-themed twist on its advertising earlier this year, when the couple eating yogurt in bed in a TV ad is revealed to be lesbians.

Ice cream maker Ben and Jerry’s also celebrated the Supreme Court’s decision with new ice cream flavor “I Dough, I Dough.“

Frito-Lay Inc.

Jeff Gordon is an endorser for Frito-Lay Inc., and was a condo owner at 15 Central Park West, New York.

Note: Frito-Lay Inc. is a subsidiary of PepsiCo, Inc.

Roger A. Enrico was the chairman & CEO for Frito-Lay Inc., and the chairman & CEO for PepsiCo, Inc.

Indra K. Nooyi is the chair & CEO for PepsiCo, Inc., and an overseer at the International Rescue Committee.

Dina Dublon is a director at PepsiCo, Inc., and was an overseer at the International Rescue Committee.

Clifford S. Asness is a director at the International Rescue Committee, and supported same-sex marriage in New York.

Foundation to Promote Open Society was a funder for the International Rescue Committee, Demos, and People for the American Way.

George Soros was the chairman for the Foundation to Promote Open Society, a contributor for the American Bridge 21st Century, a member of the Democracy Alliance, and is Daisy M. Soros’s brother-in-law.

American Bridge 21st Century was a contributor for the National Education Association.

Demos was a funder for the National Education Association.

John Stocks is an executive director for the National Education Association, and the chairman for the Democracy Alliance.

John I. Wilson was an executive director for the National Education Association, and is a director at the Gay, Lesbian and Straight Education Network.

Norman Lear is a condo owner at 15 Central Park West, New York, a director at People for the American Way, and the president of the Lear Family Foundation.

Lear Family Foundation was a funder for People for the American Way, and a donor for the Movement Resource Group.

Movement Resource Group was a funder for the Occupy Movement.

Ben and Jerry's Foundation was a donor for the Movement Resource Group.

Jerry Greenfield is the president of the Ben and Jerry's Foundation, was a steering committee member for the Movement Resource Group, and a co-founder for Ben & Jerry's.

Ben Cohen was a steering committee member for the Movement Resource Group, and co-founder for Ben & Jerry's.

Daisy M. Soros is George Soros’s sister-in-law, and a leader’s council member for the Breast Cancer Research Foundation.

Joan H. Tisch is a leader’s council member for the Breast Cancer Research Foundation, and a lifetime trustee at the Gay Men's Health Crisis.