Coca-Cola touts 'safe,
high-quality' 'carcinogen'
Health pros horrified by ad
campaign promoting aspartame
Health professionals are horrified
by a new ad campaign by Coca-Cola
promoting its use of artificial sweeteners, including aspartame, because
ingredients the iconic company calls “safe” and “high-quality” allegedly cause
cancer and other diseases.
“Twenty years ago I wasn’t sure,
but now there’s little doubt in my mind that artificial sweeteners can be far
worse for you than sugar and fructose, and there is plenty of scientific
evidence to back up that conclusion,” wrote Dr. Joseph Mercola in his online
blog Mercola.com.
The Weston A. Price Foundation had
expressed alarm when aspartame was proposed to be used in flavored milks for
children without any notice to consumers.
“Numerous scientific studies point
to toxic effects of aspartame, including cancer, digestive issues and memory
impairment,” the organization said. “In spite of this evidence, the
International Dairy Foods Association and the National Milk Producers
Federation recently submitted a petition to the FDA to hide the chemical
sweetener without declaring it on the front of the packaging.”
The organization said thousands of
“adverse reactions to aspartame have been reported to the FDA, mostly concerned with abnormal brain function, brain tumors,
epilepsy and Parkinson’s.’
Children’s brains “are four times
more susceptible to damage from excitotoxins like aspartame than those of
adults and react with ADD ADHD type symptoms, impaired learning, depression and
nausea,” the Price Foundation said.
The federal government, through
the FDA itself, also has commented on aspartame.
In a 2002 report by Mark D. Gold
of the Aspartame Toxicity Information
Center, an
epidemiological survey from the Journal of Applied Nutrition asked questions of
nearly 600 people who had reported reactions to aspartame.
“The adverse effects found cover a
subset of reported actual and chronic toxicity effects from aspartame,
[including] blindness, convulsions, severe depression, diarrhea, aggravated
hypoglycemia, and susceptibility to infection,” the report said.
“Frequently, aspartame toxicity is
misdiagnosed as a specific disease. This has yet to be reported in the
scientific literature, yet it has been reported countless times to independent
organizations and scientists … In other cases, it has been reported that
chronic aspartame ingestion has triggered or worsened certain chronic
illnesses.”
According to a report in Adweek,
Coca-Cola’s big campaign is defending “sugar alternatives like aspartame.”
The promotions were lined up for USA Today, the Atlanta Journal-Constitution and the Chicago Tribune.
“It’s Coca-Cola’s first ad
explicitly defending its use of artificial sweeteners in an ad,” the report
said.
Coca-Cola said “people have always
been able to trust the quality of our products and everything that goes into
them.”
“That’s something that will never
change.”
Then Coca-Cola answers concerns
“about the use of low- and no-calorie sweeteners.”
“Our use of high-quality, low- and
no-calorie sweeteners, including aspartame, allows us to give people
great-tasting options they can feel good about. Time and again, these low- and
no-calorie sweeteners have shown to be safe, high-quality alternatives to
sugar.”
Coca-Cola
Howard
G. Buffett is a director at the Coca-Cola
Company, and Warren E. Buffett’s
son.
Note: Warren E. Buffett
is Howard G. Buffett’s father, a
director at the Coca-Cola Company,
an adviser for the Nuclear Threat Initiative (think tank),
a life trustee at the Urban Institute
(think tank), and a friend of Byron
D. Trott.
Margaret A.
Hamburg is the VP for the Nuclear
Threat Initiative (think tank), and the commissioner for the U.S. Food and Drug Administration (FDA).
Carnegie
Endowment for International Peace (think
tank) was a funder for the Nuclear
Threat Initiative (think tank).
Foundation
to Promote Open Society was a funder for the Urban Institute (think tank), the Carnegie Endowment for International Peace (think tank), the Brookings Institution (think tank), and
the Aspen Institute (think tank).
George
Soros is the chairman for the Foundation
to Promote Open Society.
Sam
Nunn is the co-chairman & CEO for the Nuclear Threat Initiative (think tank), and a director at the Coca-Cola Company.
Donald
F. McHenry is a director at the Coca-Cola
Company, and an honorary trustee at the Brookings Institution (think tank).
James D. Robinson
III is a director at the Coca-Cola
Company, and an honorary trustee at the Brookings Institution (think tank).
Vernon E. Jordan Jr. is an honorary
trustee at the Brookings Institution (think tank), Valerie B. Jarrett’s great uncle, a director at the American
Friends of Bilderberg (think tank), and a 2008 Bilderberg conference
participant (think tank).
Cyrus F.
Freidheim Jr. is an honorary trustee at the Brookings Institution (think tank), and a member of the Commercial Club of Chicago.
Valerie B. Jarrett
is Vernon E. Jordan Jr’s great
niece, a member of the Commercial Club
of Chicago, the senior adviser for the Barack
Obama administration, was Mayor Richard M. Daley’s deputy chief
of staff, and a friend of Michelle Obama.
Richard
M. Daley is a member of the Commercial
Club of Chicago, a director at the Coca-Cola
Company, was the Chicago (IL) mayor,
Valerie B. Jarrett was his deputy
chief of staff, and Michelle Obama
was his staffer.
Michelle
Obama was Mayor Richard M. Daley’s
staffer, and a lawyer at Sidley Austin
LLP.
Barack
Obama was an intern at Sidley Austin
LLP.
R.
Eden Martin is counsel at Sidley
Austin LLP, and the president of the Commercial
Club of Chicago.
David
D. Hiller is a member of the Commercial
Club of Chicago, and was the publisher & president & CEO for the Chicago Tribune.
Byron
D. Trott is a member of the Commercial
Club of Chicago, and a friend of Warren
E. Buffett.
James S.
Crown is a member of the Commercial Club of Chicago, and a trustee
at the Aspen Institute (think tank).
Lester Crown
is a member of the Commercial Club of Chicago, and was a lifetime
trustee at the Aspen Institute (think tank).
Tarun
Das was a trustee at the Aspen Institute (think tank), and is the
international advisory board member for the Coca-Cola Company.
Foundation
to Promote Open Society was a funder for the Aspen Institute (think
tank), the International Rescue
Committee, and the Millennium
Promise.
George
Soros is the chairman for the Foundation
to Promote Open Society, and a board member for the International Crisis Group.
Sheila Coronel is
a board member for the International
Crisis Group, and a director at the Center
for Public Integrity.
Bill
Kovach is a director at the Center
for Public Integrity, and was an editor for the Atlanta Journal-Constitution.
Ernesto
Zedillo was a board member for the International
Crisis Group, and is an international advisory board member for the Coca-Cola Company.
Evan G. Greenberg
is an overseer at the International
Rescue Committee, and a director at the Coca-Cola Company.
Donald
R. Keough was a director at the Millennium
Promise, and is a director at the Coca-Cola
Company.
Cathleen
P. Black is a director at the Coca-Cola
Company, and the publisher for USA
Today.
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