Doritos Goes Gay, and
Other Foods that Have Shown Support for the LGBT Cause
by Daniel Nussbaum17 Sep 2015
Doritos has unveiled a bag of rainbow-colored
chips in support of the LGBT community.
Snack food maker Frito-Lay, the company behind Doritos, has
partnered with the It Gets Better
campaign in introducing the chips, which are based on the colors of the rainbow
Pride flag. The It Gets Better organization provides support to gay, lesbian and transgender youth.
“Time and again, our consumers have shown us, there really
is nothing bolder than being true to yourself and living life to the fullest,”
Frito-Lay chief marketing officer Ram Krishnan said in a statement. “With
Doritos rainbow chips, we’re bringing an entirely new product experience to our
consumers to show our commitment toward equal rights for the LGBT community and
celebrate humanity without exception.”
Chip-lovers who want a taste of the rainbow-colored snack
will not find the new product on store shelves; instead, the only way to get a
bag is to donate a minimum of $10 to the It Gets Better campaign.
Yahoo reports
that the chips are a variation of the standard Cool Ranch-flavored chips.
The company urged donors buying the chips to show their
support on social media by using the hashtag #BoldAndBetter.
Doritos follows in the vein of other popular snack and fast
food companies that have shown support for the LGBT community. In 2012, Kraft
foods created a rainbow-colored
Oreo for a print ad campaign, while fast-casual food chain Chipotle
created the ¿Homo
Estas? campaign in June to capitalize on the Supreme Court decision
to legalize gay
marriage nationwide. Greek yogurt
maker Chobani put an LGBT-themed twist on its advertising earlier this year,
when the couple eating yogurt in bed in a TV ad is revealed
to be lesbians.
Ice cream maker Ben and Jerry’s also
celebrated the Supreme Court’s decision with new ice cream flavor “I Dough,
I Dough.“
Frito-Lay Inc.
Jeff
Gordon is an endorser for Frito-Lay
Inc., and was a condo owner at 15
Central Park West, New York.
Note: Frito-Lay Inc.
is a subsidiary of PepsiCo, Inc.
Roger
A. Enrico was the chairman & CEO for Frito-Lay Inc., and the chairman & CEO for PepsiCo, Inc.
Indra
K. Nooyi is the chair & CEO for PepsiCo,
Inc., and an overseer at the International
Rescue Committee.
Dina
Dublon is a director at PepsiCo, Inc.,
and was an overseer at the International
Rescue Committee.
Clifford S.
Asness is a director at the International
Rescue Committee, and supported same-sex
marriage in New York.
Foundation
to Promote Open Society was a funder for the International Rescue Committee, Demos, and People for the
American Way.
George Soros
was the chairman for the Foundation to Promote Open Society, a contributor
for the American Bridge 21st Century,
a member of the Democracy Alliance,
and is Daisy M. Soros’s brother-in-law.
American
Bridge 21st Century was a contributor for the National Education Association.
Demos
was a funder for the National Education
Association.
John
Stocks is an executive director for the National Education Association, and the chairman for the Democracy Alliance.
John
I. Wilson was an executive director for the National Education Association, and is a director at the Gay, Lesbian and Straight Education Network.
Norman
Lear is a condo owner at 15 Central
Park West, New York, a director at People
for the American Way, and the president of the Lear Family Foundation.
Lear
Family Foundation was a funder for People
for the American Way, and a donor for the Movement Resource Group.
Movement
Resource Group was a funder for the Occupy
Movement.
Ben and
Jerry's Foundation was a donor for the Movement
Resource Group.
Jerry Greenfield
is the president of the Ben and Jerry's
Foundation, was a steering committee member for the Movement Resource Group, and a co-founder for Ben & Jerry's.
Ben
Cohen was a steering committee member for the Movement Resource Group, and co-founder for Ben & Jerry's.
Daisy
M. Soros is George Soros’s sister-in-law,
and a leader’s council member for the Breast
Cancer Research Foundation.
Joan
H. Tisch is a leader’s council member for the Breast Cancer Research Foundation, and a lifetime trustee at the Gay Men's Health Crisis.
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