Friday, July 26, 2019

Conservative think-tank takes aim at Levi Strauss over gun control stance


Conservative think-tank takes aim at Levi Strauss over gun control stance
by Adrian MojicaThursday, July 25th 2019
A conservative think-tank took aim at denim maker Levi Strauss & Co. over their stance on gun control during a recent shareholders meeting.

The National Center for Public Policy Research's Free Enterprise Project (FEP) says they have taken to attending shareholder meetings with the intent to get companies to advance "free market ideals" such as gun rights.

The conservative brand calls for support and to "STOP the Liberal Corruption & Hostile Takeover of Corporate America." The FEP recently shared their attempt to push Levi Strauss to abandon their support of gun control, presenting the results of a poll the FEP commissioned which showed Levi's favorability rating fell from 89% to 63% after those surveyed learned of the company's stance.

According to the FEP, 63% of respondents said they would be less likely to purchase Levi's products. National Center VP David W. Almasi says he presented the findings at the shareholder meeting, specifically towards company CEO Chip Bergh. However, Almasi says Bergh stated the company is "proud to take stands on social issues of our time."

In 2018, Levi Strauss launched a fund for nonprofits and youth activists working to end gun violence and partnered with other companies in an effort to combat gun violence.
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