Tuesday, November 20, 2012

Doing Well by Doing Good - Modern Marketing and Management Science

Marketing and Management Science in the 21st Century
By Sam and Bunny Sewell


Eupsychian Management 

Eupsychian - Having or moving toward a superior mind or soul - from the Greek roots “eu” meaning good and “psyche” meaning mind or soul –


Abraham Maslow

Abraham Maslow, through his books and teachings brought us Management Psychology and is father of modern management
"The good society is one in which virtue pays."
"If you deliberately accept being less than you are capable of being, then I warn you that you'll be unhappy for the rest of your life."
"The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior."

Peter Drucker
Drucker's 39 books have been translated into more than thirty languages. He also penned a regular column in the Wall Street Journal for 10 years and contributed frequently to the Harvard Business Review, The Atlantic Monthly, and The Economist.
Peter Drucker also wrote a book in 2001 called "The Essential Drucker." It is a combination of the past sixteen years of Peter Drucker's work on management.
"I became an immediate convert--Maslow's evidence is overwhelming. But to date very few people have paid much attention." -- Peter Drucker, 1999
"He wrote it (Eupsychian Management) to bring McGregor and me down to earth." -- Peter Drucker, 1995
Douglas McGregor
“The ingenuity of the average worker is sufficient to outwit any system of controls devised by management.”
“Any attempt by management to enforce behavior that is contrary to human nature is preordained to fail. Conversely, management methods that compliment human nature are sure to provide wealth and well being for all concerned.”

John Nash
In “A Beautiful Mind,” Nash is at a bar with a group of friends when he begins to develop the theory of what is now called Nash equalibria, the idea that won him the Nobel Prize and the respect of his colleagues and loved ones, despite his schizophrenia.
At the bar, he and his friends begin to compete for a beautiful blonde in a group of five women. “If we all go for the blonde,” Nash says, “we block each other, not a single one of us is going to get her…and we insult the other girls. But, what if no one goes for the blonde? We don’t get in each other’s way, we don’t insult the other girls. It’s the only way to win….the best result comes from everyone in the room doing what’s best for himself and the group.”
The two most important conclusions gleaned from John Nash’s equations are;
1. More profit is created through cooperation than through competition.
2. Nice guys finish first.

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