Starbucks and Oprah Winfrey Come Together to Create Teavana
Oprah Chai Tea
SEATTLE, March 19, 2014 – Howard Schultz, chairman, president and
ceo of Starbucks (NASDAQ: SBUX), and
Oprah Winfrey, global media leader
and philanthropist, today announced a first-of-its-kind collaboration to
co-create Teavana® Oprah Chai Tea.
Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana
stores across the U.S. and Canada, with
Starbucks making a donation for each product sold to the Oprah Winfrey
Leadership Academy Foundation to benefit educational opportunities for youth.
Oprah Winfrey personally developed
the tea with Teavana’s leading teaologist Naoko Tsunoda. The distinctive blend
of tea, which features a bold infusion of cinnamon, ginger, cardamom and
cloves, blended with loose-leaf black tea and rooibos, will be made available
to customers in time for Mother’s Day in the U.S.
and Canada
in handcrafted latte and loose-leaf tea formats.
“I looove tea,” said Oprah
Winfrey. “My daily tea ritual is a vital part of my morning. Savory and spicy
chai, with its deep flavor, has long been a favorite of mine. When Howard
Schultz offered to have me come into the Starbucks tasting room and create my
very own tea blend, I thought that sounded like such a unique opportunity and
fun to the tenth power. To share one of my favorite things with the rest of the
world and support youth education at the same time is truly the perfect
blend."
“With the introduction of Teavana
Oprah Chai, we are going to elevate the tea experience in the same way we did
for coffee," said Schultz. "Partnering with Oprah Winfrey in the
creation of this distinctive and remarkable tea is a strong next step forward
in accomplishing this objective, while also giving back in a meaningful way
through the Oprah Winfrey Leadership Academy Foundation. I am personally
humbled to work with such an inspirational leader and visionary who shares so
many of our core values and beliefs. I truly believe that, together, we will
set the bar for a world-class tea experience at Starbucks and Teavana.”
Contributions from sales of
Teavana Oprah Chai products will go to the Oprah Winfrey Leadership Academy
Foundation, which provides funding for the Oprah
Winfrey Leadership
Academy for Girls – South Africa
and is dedicated to helping its graduates attend colleges and universities. The
foundation will support additional youth education through Girls Inc., National
CARES Mentoring Movement, Pathways to College and the U.S. Dream Academy. For more information on these organizations, please
visit www.oprah.com/SteepYourSoul.
Starbucks
Howard
D. Schultz is the chairman & president & CEO for the Starbucks Corporation, and was a
director at the DreamWorks Animation SKG
Inc.
Note: Mellody L. Hobson
is a director at the Starbucks
Corporation, the chairman for the DreamWorks
Animation SKG Inc, a member of the Commercial
Club of Chicago, her mentor is William
W. Bradley, and Oprah Winfrey was
a guest at her 2013 wedding.
Cyrus F.
Freidheim Jr. is a member of the Commercial
Club of Chicago, and an honorary trustee at the Brookings Institution (think tank).
Foundation
to Promote Open Society was a funder for the Brookings Institution
(think tank), and the Carnegie Endowment for International Peace (think tank).
George Soros
was the chairman for the Foundation to Promote Open Society.
Sheryl K.
Sandberg was a trustee at the Brookings Institution (think tank),
and is a director at the Starbucks
Corporation.
Jessica Tuchman Mathews was an honorary
trustee at the Brookings Institution (think tank), is the president of
the Carnegie Endowment for International Peace (think tank), a director
at the American Friends of Bilderberg (think tank), and a 2008 Bilderberg
conference participant (think tank).
Ed Griffin’s interview with
Norman Dodd in 1982
(The investigation into the
Carnegie Endowment for International Peace uncovered the plans for population
control by involving the United
States in war)
William W. Bradley
is a trustee at the Carnegie Endowment for International Peace (think tank),
a director at the Starbucks Corporation,
and Mellody L. Hobson’s mentor.
Mellody L. Hobson
is a director at the Starbucks
Corporation, the chairman for the DreamWorks
Animation SKG Inc, a member of the Commercial
Club of Chicago, her mentor is William
W. Bradley, and Oprah Winfrey was
a guest at her 2013 wedding.
R.
Eden Martin is the president of the Commercial
Club of Chicago, and counsel at Sidley
Austin LLP
Michelle
Obama was a lawyer at Sidley Austin
LLP.
Barack
Obama was an intern at Sidley Austin
LLP.
Newton
N. Minow is a senior counsel at Sidley
Austin LLP, and a member of the Commercial
Club of Chicago.
No comments:
Post a Comment