Kellogg’s Teams
with GLAAD for ‘Anti-Bullying’ Campaign with ‘All Together’ Cereal
By Warner Todd Huston18 Oct 2019
Breakfast cereal giant Kellogg’s is teaming with the
advocacy group Gay and Lesbian Alliance Against Defamation (GLAAD) for an
anti-bullying campaign featuring a new “All Together” cereal bringing many of
its most famous cartoon characters onto one box front.
The new cereal brings several of the company’s most
popular cereals together. The box includes Raisin Bran, Corn Flakes, Rice
Krispies, Frosted Flakes, Froot Loops, and Frosted Mini Wheats.
With the new limited-edition product, Kellogg’s and
GLAAD hope to combat the bullying of LGBTQ people.
“We all belong together,” the company said in a press
release. “So for the first time in history, our famous mascots and
cereals are offered exclusively together in the same box for All Together
Cereal. It’s a symbol of acceptance no matter how you look, where you’re from
or who you love.”
The different cereals come packaged separately in
individual bags inside each box, Kellogg’s said.
The company added that the special cereal is for sale on
its website, Kelloggstore.com, for $19.99 a box, and Kellogg’s is donating
$50,000 to GLAAD for its anti-bullying campaign.
“We are proud to partner with Kellogg’s again this year
to help extend the important message of Spirit Day to households across the
country,” said John McCourt, Senior Director of Development & Integrated
Marketing at GLAAD. “The All Together cereal encompasses the values of
diversity, equality, and solidarity that Spirit Day is all about, and we hope
that LGBTQ youth everywhere receive the messages loud and clear.”
Disney Channel child actor and gay rights activist Joshua
Rush also joined the campaign with a special appearance at Kellogg’s cafe in
New York City on Thursday.
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