Sunday, February 7, 2010

CNN Down Over 50% From a Year Ago

CNN and MSNBC both declined over 50% in the 25-54 demographic, while both networks also suffered seriously in total audience.

Much more detail is in this graphic. Some highlights/lowlights from that graphic:

MSNBC's first two hours of prime time, with Chris Matthews and David Shuster, each had fewer than 100,000 viewers in the 25-54 demo last Thursday .

Every single one of CNN's prime time shows came in with fewer than 200,000 viewers in the 25-54 demo on Thursday. Last year, every one was above 200,000. Anderson Cooper's 10 p.m. show cratered, dropping from 528,000 to 178,000.

HLN significantly outdrew both CNN and MSNBC in the 25-54 demo during both prime time and the entire day; it was a distant third in each category a year ago.

The results were not entirely peachy at Fox News. Sean Hannity's and Greta Van Susteren's audiences were both down by single digits from a year ago in the 25-54 demographic and total viewers.

Read more:

1 comment:

Opus #6 said...

Ooops. I wonder if blog readership is up. Mine is.