ESPN Fails to Run
Catholic Hospital
Ad that Mentions 'God,' Airs 'Make-Good' Later
by Breitbart Sports 14 Dec 2013
On Saturday, ESPN did not air an ad from a St. Louis
Catholic
Hospital that mentioned
"God" and "Jesus" on ESPNU's broadcast of the NCAA
basketball game between Virginia Commonwealth University (VCU) and Northern Iowa even after the network had promised to do
so after intense pressure last week. ESPN had initially found the religious
mentions in the ad to be "problematic," but reversed course on
Thursday.
According to the Cardinal Glennon
Children's Foundation, ESPN apologized profusely for the error on Saturday
after Breitbart Sports alerted the hospital that the original ad did not run
during the broadcast. Breitbart Sports has learned that a spokesperson for ESPN
told the Cardinal Glennon's Children Foundation that the traffic mixup came about
because of the late change and the paperwork for the change did not get
submitted.
The Cardinal Glennon's Children
Foundation told Breitbart Sports that ESPN will run the original "Tree of
Hope" spot, which mentions "God" and "Jesus" on
Saturday night in the NCCA's Women's Volleyball Elite 8 tournament programming
on ESPNU in the 6:30 PM EST game. Breitbart Sports has learned that ESPN has
aired one ad during its volleyball coverage and will run another on Saturday
night on ESPNU. Such "make-goods" are usually how broadcasters handle
traffic errors like this.
On Thursday, after rejecting the
initial ad that Cardinal Glennon Children's Medical Center
submitted, ESPN decided to allow the hospital to run a substitute advertisement
that did not mention "God" and "Jesus." Then, after public
pressure, ESPN reversed course and on Thursday said it would allow the original
advertisement to air nationwide on Saturday.
During the second half of the
college basketball game between Virginia Commonwealth University (VCU) and Northern Iowa, though, ESPN ran the substitute ad, which
did not reference "God" or "Jesus", and did not run the
original ad it had promised it would run during the broadcast.
On Thursday, after pressure from
conservative outlets like Breitbart News, Fox News and politicians and cultural
figures like former Alaska Gov. Sarah Palin, ESPN told Breitbart News:
“We have again reviewed the ads submitted for the SSM Cardinal Glennon
Children’s Medical
Center and have concluded
that we will accept the original requested commercial. It will run in Saturday’s VCU at Northern Iowa basketball game on ESPNU. This decision is consistent with our practice
of individual review of all ads under our commercial advocacy standards.”
According to the St. Louis
Post-Dispatch, Dan Buck, executive director of the Cardinal Glennon Children’s
Foundation in St. Louis,
also heard from an ESPN spokesman, who told Buck, "We decided to take a
harder look and it is well within the standards. We apologize for the
mixup."
Buck told the Post-Dispatch, “I
said: ‘I appreciate you making the right decision. America will be happy you made the
right decision, and I’m sorry it came to this. Then he said ‘Happy Holidays’
and I said ‘Merry Christmas.’"
Before ESPN reversed course, an
ESPN spokesperson told Breitbart News that the initial spot "did not meet
our commercial advocacy standards. We have since been supplied with a different
commercial which will air on the 14th."
The original ad asks viewers to
send letters of hope to children away from their families during the Christmas
holidays.
"At... Cardinal Glennon
Children's Medical
Center, we celebrate the
birth of Jesus and the season of giving, bringing hope to the many children,
parents, and families that we serve," an announcer says in the ad before
mentioning that the hospital's patients are "filled with hope"
because they receive daily messages from the "treasure chest" beneath
its "tree of hope."
The ad concludes by asking viewers
to "help us reveal God's healing presence this Christmas. Send your
message of hope at Glennon.org."
ESPN initially found the words
"we celebrate the birth of Jesus" and "help us reveal God's
healing presence this Christmas" to be "problematic."
A Hospital spokesperson thanked
Breitbart News on Thursday for its role in ESPN's reversal on the advertisement.
ESPN
Jeremy
Schaap is an anchor for ESPN,
and a director at the Committee to
Reduce Infection Deaths.
Note: Tina Brown is a
director at the Committee to Reduce
Infection Deaths, married to Harold
Evans, and the founder of the Daily
Beast.
Harold
Evans is a director at the Committee
to Reduce Infection Deaths, married to Tina
Brown, and a blogger for the Daily
Beast.
Christopher
Buckley was a blogger for the Daily
Beast, a speechwriter for George
H.W. Bush, and is a member of the Bohemian
Club.
George
H.W. Bush’s speechwriter was Christopher
Buckley, and is a member of the Bohemian
Club.
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Walter
L. Cronkite was a member of the Bohemian Club, and an anchorman for the CBS
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Council of the United States
(think tank), an overseer at the International Rescue Committee, a
director at the American Friends of Bilderberg (think tank), was a
lifetime trustee at the Aspen Institute (think tank), and a 2008 Bilderberg
conference participant (think tank).
Open
Society Foundations was a funder for the Atlantic Council of the United States
(think tank), and the Human Rights
Watch.
George
Soros is the founder & chairman for the Open Society Foundations, the chairman for the Foundation to Promote Open Society, and was a benefactor at the Human Rights Watch.
Foundation
to Promote Open Society was a funder for the Human Rights Watch, the International Rescue Committee, the Aspen
Institute (think tank), the Drum
Major Institute for Public Policy, and the Hudson Institute (think tank).
John J.
Studzinski is a director at the Atlantic Council of the United States
(think tank), a director at the Human
Rights Watch, and a papal knighthood
knight.
papal knighthood
is an honor conferred by pope from the Roman
Catholic Church.
Benedict
XVI is the pope emeritus for the Roman
Catholic Church.
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John A.
Catsimatidis was a director at the Drum
Major Institute for Public Policy, a trustee at the Hudson Institute (think tank), and is a director at the Committee to Reduce Infection Deaths.
Charles H. Brunie
is a trustee emeritus for the Hudson
Institute (think tank), and a director at the Committee to Reduce Infection Deaths.
Herbert I. London
is the president emeritus for the Hudson
Institute (think tank), and a director at the Committee to Reduce Infection Deaths.
Betsy McCaughey
was an adjunct fellow at the Hudson
Institute (think tank), and is the founder & chairman for the Committee to Reduce Infection Deaths.
Jeremy
Schaap is a director at the Committee
to Reduce Infection Deaths, and an anchor for ESPN.
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