Enroll America
adds muscle to O-Care push
This is One of the Pictures on Facebook for Enroll America
February 26, 2014, 12:10 pm
By Jonathan Easley
An ObamaCare enrollment group with close ties to the White House is
launching a final, coordinated push to sign people up for health insurance
ahead of the March 31 deadline.
A spokesman for Enroll America told The Hill the
prominent nonprofit had grown its pool of volunteers to nearly 20,000,
increased its field reach by 35 percent, hired more than 70 new employees since
January, and increased its digital advertising budget from $5 million to $7
million for 2014.
The group’s “Countdown to Get
Covered” will include a bus tour through Texas
and Ohio,
with stops at events popular with the young, like the SXSW music festival, and
more than 3,000 events assisting people with in-person enrollment.
“All of the work that our
dedicated staff, volunteers, and partner organizations have done over the past
five months has positioned us for success in this critical final stretch,” said
Anne Filipic, president of Enroll America. “Thanks to the data we’ve
collected, we know what works, and thanks to the huge coalition we have built,
we’re ready to leave no stone unturned as we work right up to the deadline.”
Filipic is a veteran of the Obama
administration, and a spokeswoman for the group said Enroll America is
working closely with Health and Human Services and the White House “to make
sure our outreach is well-targeted and effective.”
In many ways, Enroll America’s final
push mirrors the Obama administration’s efforts.
Like the White House, the group is
partnering with state and local officials and other advocacy groups to
micro-target geographic areas and minority groups that have high levels of the
uninsured.
“While we aim to reach out to as
many consumers as possible, we’re especially targeting our efforts to the
communities that stand to benefit the most, including young people, women, and
communities of color,” Enroll America
spokesman Justin Nisly told The Hill.
The Obama administration is
beginning a coordinated, community-based effort to enroll blacks and Hispanics
in ObamaCare before the final deadline for 2014. The two minority groups are
important to the administration’s enrollment efforts because they make up a
disproportionate percentage of the uninsured and tend to skew younger.
Enroll America is also working
with the Ad Council on multimedia public service announcements for the Web,
television, radio and print. In addition, the group will work with more than
2,200 partner organizations, including Planned Parenthood, MomsRising, Protect
Your Care, Organizing for Action and National Congress for Black Women, and
with groups participating in events like the National Youth Enrollment Day and
Latino Enrollment Summits.
On Tuesday, the administration announced
that 4 million people have signed up for ObamaCare. The administration has said
repeatedly that it expects a massive influx of enrollees just before the final
enrollment deadline.
Enroll America
Anne
Filipic is the president for Enroll
America, married to Carlos A. Monje
Jr., was the deputy director, Office of Public Engagement for the Barack Obama administration, and Strobe Talbott officiated her 2011
wedding.
Note: Carlos A. Monje
Jr. is married to Anne Filipic, a special assistant to the president for the Barack Obama administration, and Strobe Talbott officiated his 2011
wedding.
Strobe
Talbott officiated Anne Filipic
& Carlos A. Monje Jr’s 2011
wedding, and is the president of the Brookings
Institution (think tank).
Foundation
to Promote Open Society was a funder for the Brookings Institution
(think tank), the Hudson Institute (think
tank), and the Committee for
Economic Development.
George Soros
was the chairman for the Foundation to Promote Open Society.
Kenneth M.
Duberstein is a trustee at the Brookings Institution (think tank), a
trustee emeritus at the Hudson Institute
(think tank), and was a VP for the Committee
for Economic Development.
Donna
S. Morea was a trustee at the Committee
for Economic Development, and the EVP for the CGI Group Inc.
CGI Group Inc.
was the Obamacare contractor that
developed Healthcare.gov web site.
Obamacare
is Barack Obama’s signature policy
initiative.
American
Hospital Association was a contributor for the 2013 Barack Obama inaugural committee.
Richard J.
Umbdenstock is the president & CEO for the American Hospital Association, and a director at Enroll America.
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