Victoria's Secret Alters 'Perfect Body' Campaign to 'Body
for Everybody' After Backlash
by Kelli Serio 8 Nov 2014
Victoria's Secret was
under intense scrutiny last month for one of their push-up bra campaigns that
sparked outrage among three young women from the United
Kingdom.
The girls, Frances Black, Gabriella Kountourides, and
Laura Ferris, were reportedly
strolling in a mall in October when they noticed a poster of three tall and
thin supermodels with the words "The Perfect Body" placed
beneath them.
Disappointed in what they saw, the girls started an online petition
asking that the famous lingerie brand apologize for and amend their campaign.
"We would like Victoria’s Secret to apologize and take
responsibility for the unhealthy and damaging message that their ‘Perfect Body’
campaign sends out about women’s bodies and how they should be judged,"
the petition read.
The petition has garnered widespread media attention,
reaching 25,000 signatures as of Nov. 5, and inspired the hashtag "#iamperfect"
on Twitter. Social media has become a war zone, while the lingerie company
continues to catch backlash for their bra line.
Ten women of different ethnicities and proportions responded
to Victoria's Secret in a unique manner when they acted as ambassadors for the
clothing company Dear Kate to
"reimagine" their perfect body. As Cosmopolitan said, this
shows women in a much more body-positive light.
A recent update from Change.org reveals that the girls
almost got their wish. Victoria's Secret changed their campaign slogan from
"The Perfect Body" to "A Body For Everybody," but only
online. Although not completely satisfied, the young women posted the
updates.
Amazing news - Victoria's Secret have changed the wording on
their website from 'The Perfect 'Body'' to 'A Body For Every Body'. This is
amazing news! We were not notified by Victoria's Secret or the press about
this, we found it out ourselves.
However the campaign is NOT over! We still want them to
change all of the posters in their stores, apologize and pledge to not use such
harmful marketing in the future. So let's keep spreading the word!
Given that Body by Victoria has very discreetly altered
their campaign slogan proves that Victoria does have a secret, but they're not
telling us.
Victoria's
Secret
Victoria's
Secret is a division of L Brands Inc.
Note: Jeffrey B. Swartz
is a director at the L Brands Inc., and was a trustee at the Harlem
Children's Zone.
George Soros was a
benefactor for the Harlem Children's Zone, and the chairman for the Foundation
to Promote Open Society.
Foundation
to Promote Open Society was a funder for the Harlem Children's Zone,
the Hudson Institute (think tank), the Committee for Economic
Development, the Aspen Institute (think tank),
Allan R. Tessler
is the chairman emeritus for the Hudson Institute (think tank), and a
director at the L Brands Inc.
Michael G. Morris
was a trustee at the Committee for Economic Development, and is a director
at the L Brands Inc.,
E. Gordon Gee is a
trustee at the Committee for Economic Development, and was a director at
the L Brands Inc.
John T. O'Rourke
is a lobbyist for the L Brands Inc., and a member of the Burning Tree
Club.
John A. Boehner is
a member of the Burning Tree Club, and the house leader for the Republican
establishment.
George H.W. Bush
is a member of the Burning Tree Club, and a member of the Bohemian
Club.
Henry A. Kissinger is a member of the Bohemian Club, a director at the
American Friends of Bilderberg (think tank), was a lifetime trustee at
the Aspen Institute (think tank), and a 2008 Bilderberg conference
participant (think tank).
Henrietta
Holsman Fore is a member of the Belizean Grove, and a trustee at the
Aspen Institute (think tank).
Belizean_Grove
is the equivalent to the male-only social group, the Bohemian Club.
Mindy C. Meads is
a member of the Belizean Grove, and was the division president & CEO
for L Brands Inc.
Mary Agnes
Wilderotter is a member of the Belizean Grove, a trustee at the Committee
for Economic Development, and her sister is Denise M. Morrison.
Denise M. Morrison
is Mary Agnes Wilderotter’s sister, and the president & CEO for the Campbell
Soup Company.
Tracey Travis is
a director at the Campbell Soup Company, a member of the Women's
Forum, and was the SVP for the L Brands Inc.
Beth A. Brooke is
a member of the Women's Forum, a trustee at the Committee for
Economic Development, and a trustee at the Aspen Institute (think tank).
Leslie H. Wexner
was a lifetime trustee at the Aspen Institute (think tank), and is the
chairman & CEO for the L Brands Inc.
Thomas R.
Pickering was a lifetime trustee at the Aspen Institute (think tank),
and is a director at the American Ditchley Foundation.
Michael Quinlan
was a director at the American Ditchley Foundation, and the under
secretary of state for the United Kingdom Ministry of Defence.
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