Tuesday, February 28, 2017

Starbucks Brand Crashes After Announcement of Plan to Hire 10,000 Muslim ‘Refugees’



Starbucks Brand Crashes After Announcement of Plan to Hire 10,000 Muslim ‘Refugees’
by Warner Todd Huston 24 Feb 2017
The Starbucks Coffee brand has taken a major hit since the company’s announcement that it would hire 10,000 Muslim “refugees” in response to President Donald Trump’s temporary travel moratorium in January.

Starbucks was one of those early to criticize President Trump for putting a temporary hold on immigration from a list of seven terror-torn countries flagged by the Obama administration. In response, the coffee house giant pledged to hire 10,000 Muslim refugees over five years in protest against Trump’s order.

But since the company issued its anti-Trump statement its brand name has lost its luster with customers. Perception levels of the Starbucks brand name fell by an incredible two-thirds since its January announcement, according to a YouGov survey, as reported by Yahoo Finance.

The survey measures how potential customers feel about a company’s brand and asks if they have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.”

In the week before the company’s January refugees announcement, 30% of respondents said they would consider spending money at Starbucks. But after the statement that number fell to 24 percent, the survey discovered.

The company’s announcement immediately sparked a #BoycottStarbucks movement on Twitter and brought condemnation from coast to coast.

Not long after Starbucks issued its anti-Trump refugee statement, many Americans began to wonder why Starbucks is slighting the hiring of Americans — especially U.S. military veterans — in favor of refugees.

Ultimately, on the heels of its refugees announcement, the company felt enough pressure to issue a second statement to explain to America’s military veterans that the company doesn’t actually hate them.

Veterans
Chuck Hagel was a deputy administrator for the U.S. Veterans Administration, and the chairman for the Atlantic Council of the United States (think tank).

Note: Togo D. West Jr. was a secretary for the U.S. Department of Veterans Affairs, and is a lifetime director at the Atlantic Council of the United States (think tank).
Eric K. Shinseki was a secretary for the U.S. Department of Veterans Affairs, and a director at the Atlantic Council of the United States (think tank).
Open Society Foundations was a funder for the Atlantic Council of the United States (think tank).        
George Soros is the founder & chairman for the Open Society Foundations, a director emeritus for Refugees International, and was the chairman for the Foundation to Promote Open Society. 
Foundation to Promote Open Society was a funder for Refugees International, and the Brookings Institution (think tank). 
Sheryl K. Sandberg was a trustee at the Brookings Institution (think tank), and a director at the Starbucks Corporation.
Cyrus F. Freidheim Jr. is an honorary trustee at the Brookings Institution (think tank), and a member of the Commercial Club of Chicago.
Commercial Club of Chicago, Members Directory A-Z (Past Research)
Tuesday, December 17, 2013
Mellody L. Hobson is a member of the Commercial Club of Chicago, and a director at the Starbucks Corporation.
R. Eden Martin is the president of the Commercial Club of Chicago, and counsel at Sidley Austin LLP.
Newton N. Minow is a member of the Commercial Club of Chicago, and a senior counsel at Sidley Austin LLP.
Michelle Obama was a lawyer at Sidley Austin LLP. 
Barack Obama was an intern at Sidley Austin LLP, the candidate for the 2008 Barack Obama presidential campaign, and a parishioner for the Trinity United Church of Christ (Chicago).
African American Religious Leadership Committee was an advisory group for the 2008 Barack Obama presidential campaign.
Jeremiah A. Wright Jr. was a member of the African American Religious Leadership Committee, and is a senior pastor at the Trinity United Church of Christ (Chicago).
Trumpeter Newsmagazine is a publication for the Trinity United Church of Christ (Chicago).
Louis Farrakhan was awarded the 2007 Jeremiah Wright Jr. Trumpeter award from the Trumpeter Newsmagazine, and is the acting head for the Nation of Islam (Muslim).

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