Starbucks Brand
Crashes After Announcement of Plan to Hire 10,000 Muslim ‘Refugees’
by Warner Todd Huston 24 Feb 2017
The Starbucks
Coffee brand has taken a major hit since the company’s announcement that it
would hire 10,000 Muslim “refugees” in response to President Donald Trump’s
temporary travel moratorium in January.
Starbucks was one of those early to criticize President
Trump for putting a temporary hold on immigration from a list of seven
terror-torn countries flagged by the Obama administration. In response, the coffee
house giant pledged to hire
10,000 Muslim refugees over
five years in protest against Trump’s order.
But since the company issued its anti-Trump statement its
brand name has lost its luster with customers. Perception levels of the
Starbucks brand name fell by an incredible two-thirds since its January
announcement, according to a YouGov survey, as reported
by Yahoo Finance.
The survey measures how potential customers feel about a
company’s brand and asks if they have “heard anything about the brand in
the last two weeks, through advertising, news or word of mouth, was it positive
or negative.”
In the week before the company’s January refugees
announcement, 30% of respondents said they would consider spending money at
Starbucks. But after the statement that number fell to 24 percent, the survey
discovered.
The company’s announcement immediately sparked a #BoycottStarbucks
movement on Twitter and brought condemnation from coast to coast.
Not long after Starbucks issued its anti-Trump refugee
statement, many Americans began to wonder why Starbucks is slighting the hiring
of Americans — especially U.S. military veterans — in favor of refugees.
Ultimately, on the heels of its refugees
announcement, the company felt enough pressure to issue a
second statement to explain to America’s military veterans that the
company doesn’t actually hate them.
Veterans
Chuck
Hagel was a deputy administrator for the U.S. Veterans Administration, and the chairman for the Atlantic Council of the United States (think
tank).
Note: Togo D. West Jr.
was a secretary for the U.S. Department
of Veterans Affairs, and is a lifetime director at the Atlantic Council of the United States (think tank).
Eric K. Shinseki was a secretary for the U.S. Department of Veterans Affairs,
and a director at the Atlantic Council
of the United States (think tank).
Open
Society Foundations was a funder for the Atlantic Council of the United States (think tank).
George
Soros is the founder & chairman for the Open Society Foundations, a director emeritus for Refugees International, and was the
chairman for the Foundation to Promote Open Society.
Foundation
to Promote Open Society was a funder for Refugees International, and the Brookings Institution (think tank).
Sheryl K.
Sandberg was a trustee at the Brookings Institution (think tank),
and a director at the Starbucks
Corporation.
Cyrus F.
Freidheim Jr. is an honorary trustee at the Brookings Institution (think tank), and a member of the Commercial Club of Chicago.
Commercial Club of Chicago, Members Directory A-Z (Past
Research)
Tuesday, December 17, 2013
Mellody L. Hobson
is a member of the Commercial Club of
Chicago, and a director at the Starbucks
Corporation.
R. Eden Martin is
the president of the Commercial Club of
Chicago, and counsel at Sidley
Austin LLP.
Newton N. Minow
is a member of the Commercial Club of
Chicago, and a senior counsel at Sidley
Austin LLP.
Michelle Obama
was a lawyer at Sidley Austin LLP.
Barack
Obama was an intern at Sidley Austin
LLP, the candidate for the 2008 Barack
Obama presidential campaign, and a parishioner for the Trinity United Church of Christ (Chicago).
African
American Religious Leadership Committee was an advisory group for the 2008 Barack Obama presidential campaign.
Jeremiah A.
Wright Jr. was a member of the African
American Religious Leadership Committee, and is a senior pastor at the Trinity United Church of Christ (Chicago).
Trumpeter
Newsmagazine is a publication for the Trinity
United Church of Christ (Chicago).
Louis Farrakhan
was awarded the 2007 Jeremiah Wright Jr.
Trumpeter award from the Trumpeter
Newsmagazine, and is the acting head for the Nation of Islam (Muslim).
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