Anti-Gun Violence Policy
Center Targets SHOT
Show Exhibitor, Bushmaster Owner
by AWR Hawkins 13 Jan 2014, 6:06
PM PDT
On January 13—the eve of SHOT Show
2014—Violence Policy Center (VPC) released a paper
targeting the marketing techniques Freedom Group, a SHOT Show exhibitor, uses
for the gun companies they own.
Freedom Group holds and markets
Bushmaster, Remington, DPMS/Panther Arms, Advanced Armament Corp., and Marlin,
among others.
VPC says Freedom Group uses
"militarized marketing" to sell their firearms—including pump
shotguns.
For example, VPC says Freedom
Group sells Bushmaster AR-15s by using the motto "Justice for All,"
as well as phrases like "Control your Destiny" and "Bravery on
Duty." They also point out that that the Remington 870 pump shotgun—one of
the most popular shotguns ever made—is marketed with words like
"tactical" and with phrases such as, "[when] every second
counts."
VPC claims that Freedom Group uses
this kind of marketing to appeal to "males who already own firearms"
and "young males" who don't but are "intrigued" by the
"tactical coolness factor." They then remind their audience that Adam
Lanza used a Bushmaster AR-15 in committing his heinous crime at Sandy Hook
Elementary.
What VPC doesn't say is that Lanza
stole that Bushmaster.
What they also don't say is that
many Freedom Group firearms are marketed with a law enforcement angle because
many of them—like the Bushmaster AR-15 and the Remington 870 pump shotgun—are
law enforcement staples.
On January 9th Breitbart News
reported that Forsyth County, North Carolina, Sheriff William Schatzman had
acquired 88 Bushmaster AR-15 rifles for "officers on the street."
Violence
Policy Center
Joyce Foundation
was a funder for the Violence Policy
Center.
Note: Valerie B. Jarrett
was a director at the Joyce Foundation,
is the senior adviser for the Barack
Obama administration, and a member of the a member of the Commercial Club of Chicago.
Commercial Club of Chicago,
Members Directory A-Z (Past Research)
Tuesday, December 17, 2013
R.
Eden Martin is the president of the Commercial
Club of Chicago, and counsel at Sidley
Austin LLP.
Michelle
Obama was a lawyer at Sidley Austin
LLP.
Barack
Obama was an intern at Sidley Austin
LLP.
Newton
N. Minow is a senior counsel at Sidley
Austin LLP, and a member of the Commercial
Club of Chicago.
Penny S. Pritzker
is a member of the Commercial Club of
Chicago, and married to Bryan
Traubert.
Bryan
Traubert is married to Penny S. Pritzker, and a director at the National
Park Foundation.
Jonathan
B. Jarvis is a director at the National Park Foundation, and a director at the National Park Service.
One Million Vets To March On DC 10-13-2013 (Past Research
on the National Park Service)
Sunday, October 6, 2013
Ellen S.
Alberding is a director at the National Park Foundation, and the
president of the Joyce Foundation.
Joyce Foundation
was a funder for the Violence Policy
Center.
Valerie B. Jarrett
was a director at the Joyce Foundation,
is the senior adviser for the Barack
Obama administration, and a member of the a member of the Commercial Club of Chicago.
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