Netflix Signs Adam Sandler to Exclusive Four Picture Deal
by John Nolte 2 Oct
2014, 7:15 AM PDT
Mere hours after buggy whip makers theatre owners here in
American and around the globe collectively attempted to strangle the
streaming/Imax deal between Netflix and The Weinstein Company in the crib, Netflix turned
around and shoved its finger deep in the Hollywood system's eye by signing Adam Sandler to a four
picture deal.
This is big, big news for one very important reason: Adam Sandler is one of maybe five remaining movie stars left
in the world. There's Denzel Washington, Sandra Bullock, Will Ferrell,
Seth Rogen, and Adam Sandler. That's pretty much it. You
don't have to plop Sandler in a franchise and gamble on $200 in CGI to make a
profit.
And now Netflix has Sandler (he will star in all four) for
four movies. Four! American theatre owners just lost all the popcorn soda,
licorice whips and nachos sold to millions upon millions of Sandler fans.
It would have been very easy for Netflix to go into the film
business with no-name actors, or actors way past their prime, like a Steven
Seagal. Grabbing an actual marquee name at a time when marquee names are rarer
than government competence is a mammoth shot across the bow of the entire
entertainment complex.
Tuesday I did some rudimentary (and
simplistic-bordering-on-silly) math that looked at how Netflix can
make a deal like this work. That math was based only on revenue from new
Netflix subscribers attracted by a new title. The Sandler deal is different.
This is a Netflix deal, not Netflix partnering with a Weinstein Company deal.
This means that like a studio, Netflix can eventually move into and profit from
whatever ancillary distribution areas it likes.
After streaming exclusively on Netflix, Netflix can do what
the studios do: release the Sandler films on DVD and pay-per-view, sell the
television rights worldwide, and even distribute the film theatrically
worldwide.
After streaming exclusively on Netflix, Netflix can do what
the studios do: release the Sandler films on DVD and pay-per-view, sell the
television rights worldwide, and even distribute the film theatrically
worldwide.
On top of that, how much money will Netflix save that a
studio couldn't on advertising and print costs? The distribution and customer
base is already built in. Obviously, the company will want to get the word out
as a way to attract Sandler fans as subscribers, who are almost certain to look
at a subscription as an amazing deal for the opportunity to see a new Sandler
movie. You not only get to see a new Sandler movie for less than $10.00, you
get access to a ton of programming for 30 days.
At the risk of getting sidetracked, this kind of deal is
probably the future for films that are not big, event CGI tentpoles. With the
era of the movie star coming to an end (no one in the above list of 5 is under
45), and the cost of production and advertising exploding by the day, the
upside in taking comedies and dramas straight to home theaters is growing
almost as quickly.
The boldness of Netflix continues to delight and astonish.
Big business is every bit as corrupt and destructive as big government.
Disruptors like this are gifts from the heavens.
Moreover, I love what this says about Netflix's brand.
Netflix earned its original production bones with shows like "House of
Cards" and "Orange Is the New Black" -- the kind of material
that caters to The New York Times crowd. Sandler's a populist talent.
With the power and money Netflix currently holds, it's good to know the company
hasn't had its head turned by America's media elite. Netflix is still
interested in catering to everyone.
And kudos to Sandler and his team for takin
Weinstein
Company
Harvey Weinstein
is a co-founder & co-chairman for the Weinstein
Company, and a director at the Robin
Hood Foundation.
Note: Foundation
to Promote Open Society was a funder for the Robin Hood Foundation, the Aspen Institute (think tank), the
Climate Reality Project, and the International Rescue Committee.
George Soros
was the chairman for the Foundation to Promote Open Society.
Ted
Sarandos is a fellow at the Aspen Institute (think tank), the chief
content officer for Netflix Inc.,
and married to Nicole Avant.
James S.
Crown is a trustee at the Aspen Institute (think tank), and a member
of the Commercial Club of Chicago.
Lester Crown
was a lifetime trustee at the Aspen Institute (think tank), and is a
member of the Commercial Club of Chicago.
R.
Eden Martin is the president of the Commercial
Club of Chicago, and counsel at Sidley
Austin LLP.
Michelle
Obama was a lawyer at Sidley Austin
LLP.
Barack
Obama was an intern at Sidley Austin
LLP.
Newton
N. Minow is a senior counsel at Sidley
Austin LLP, and a member of the Commercial
Club of Chicago.
Commercial Club of Chicago, Members Directory
A-Z (Past Research)
Tuesday,
December 17, 2013
Rahm
I. Emanuel is a member of the Commercial
Club of Chicago, the Chicago (IL) mayor,
Ari Emanuel’s brother, and was the
White House chief of staff for the Barack
Obama administration.
Ari
Emanuel is Rahm I.
Emanuel’s brother, and the co-CEO & director for William Morris Endeavor Entertainment.
Barbra Streisand
is a William Morris Endeavor
Entertainment client, and a trustee at the Los Angeles County Museum of Art.
Nicole
Avant is a trustee at the Los
Angeles County Museum of Art, and married to Ted Sarandos.
Denzel Washington
is a William Morris Endeavor
Entertainment client.
Adam Sandler is a William Morris Endeavor Entertainment
client, and his agent is Adam Venit.
Adam Venit is Adam Sandler’s agent, a director at William Morris Endeavor Entertainment,
and was an agent at the Creative Artists
Agency Inc.
Will
Ferrell is a Creative Artists Agency
Inc. client, and an actor in Anchorman:
The Legend of Ron Burgundy.
Seth
Rogen is an actor in Anchorman: The
Legend of Ron Burgundy.
Kevin S. Huvane
is a partner & managing director for the Creative Artists Agency Inc., and Sandra Bullock’s agent.
Creative
Artists Agency Inc. was a donor for The
Climate Project.
The Climate
Project is a merged organization with the Climate Reality Project.
Albert
A. Gore Jr. was a donor for The
Climate Project, is the chairman for the Climate Reality Project, and a partner at Kleiner Perkins
Caufield & Byers.
Kleiner
Perkins Caufield & Byers was a donor for The Climate Project.
Colin L. Powell is
a strategic adviser for Kleiner Perkins Caufield & Byers, and an overseer at the International
Rescue Committee.
Jessica T.
Seinfeld was an overseer at the International Rescue Committee, and is married to Jerry Seinfeld.
Jerry
Seinfeld is married to Jessica T.
Seinfeld, and was a donor for The
Climate Project.
Creative
Artists Agency Inc. was a donor for The
Climate Project.
Adam
Venit was an agent at the Creative
Artists Agency Inc., a director at William
Morris Endeavor Entertainment, and is Adam
Sandler’s agent.
Adam
Sandler is a William Morris Endeavor
Entertainment client, and his agent is Adam
Venit.
No comments:
Post a Comment