Friday, October 3, 2014

Netflix Signs Adam Sandler to Exclusive Four Picture Deal




Netflix Signs Adam Sandler to Exclusive Four Picture Deal
by John Nolte 2 Oct 2014, 7:15 AM PDT
Mere hours after buggy whip makers theatre owners here in American and around the globe  collectively attempted to strangle the streaming/Imax deal between Netflix and The Weinstein Company in the crib, Netflix turned around and shoved its finger deep in the Hollywood system's eye by signing Adam Sandler to a four picture deal.

This is big, big news for one very important reason: Adam Sandler is one of maybe five remaining movie stars left in the world. There's Denzel Washington, Sandra Bullock, Will Ferrell, Seth Rogen, and Adam Sandler. That's pretty much it. You don't have to plop Sandler in a franchise and gamble on $200 in CGI to make a profit.

And now Netflix has Sandler (he will star in all four) for four movies. Four! American theatre owners just lost all the popcorn soda, licorice whips and nachos sold to millions upon millions of Sandler fans.

It would have been very easy for Netflix to go into the film business with no-name actors, or actors way past their prime, like a Steven Seagal. Grabbing an actual marquee name at a time when marquee names are rarer than government competence is a mammoth shot across the bow of the entire entertainment complex.

Tuesday I did some rudimentary (and simplistic-bordering-on-silly) math that looked at how Netflix can make a deal like this work.  That math was based only on revenue from new Netflix subscribers attracted by a new title. The Sandler deal is different. This is a Netflix deal, not Netflix partnering with a Weinstein Company deal. This means that like a studio, Netflix can eventually move into and profit from whatever ancillary distribution areas it likes.

After streaming exclusively on Netflix, Netflix can do what the studios do: release the Sandler films on DVD and pay-per-view, sell the television rights worldwide, and even distribute the film theatrically worldwide.

After streaming exclusively on Netflix, Netflix can do what the studios do: release the Sandler films on DVD and pay-per-view, sell the television rights worldwide, and even distribute the film theatrically worldwide.

On top of that, how much money will Netflix save that a studio couldn't on advertising and print costs? The distribution and customer base is already built in. Obviously, the company will want to get the word out as a way to attract Sandler fans as subscribers, who are almost certain to look at a subscription as an amazing deal for the opportunity to see a new Sandler movie. You not only get to see a new Sandler movie for less than $10.00, you get access to a ton of programming for 30 days.

At the risk of getting sidetracked, this kind of deal is probably the future for films that are not big, event CGI tentpoles. With the era of the movie star coming to an end (no one in the above list of 5 is under 45), and the cost of production and advertising exploding by the day, the upside in taking comedies and dramas straight to home theaters is growing almost as quickly. 
The boldness of Netflix continues to delight and astonish. Big business is every bit as corrupt and destructive as big government. Disruptors like this are gifts from the heavens.

Moreover, I love what this says about Netflix's brand. Netflix earned its original production bones with shows like "House of Cards" and "Orange Is the New Black" -- the kind of material that caters to The New York Times crowd. Sandler's a populist talent. With the power and money Netflix currently holds, it's good to know the company hasn't had its head turned by America's media elite. Netflix is still interested in catering to everyone.

And kudos to Sandler and his team for takin

Weinstein Company
Harvey Weinstein is a co-founder & co-chairman for the Weinstein Company, and a director at the Robin Hood Foundation.

Note: Foundation to Promote Open Society was a funder for the Robin Hood Foundation, the Aspen Institute (think tank), the Climate Reality Project, and the International Rescue Committee.
George Soros was the chairman for the Foundation to Promote Open Society.
Ted Sarandos is a fellow at the Aspen Institute (think tank), the chief content officer for Netflix Inc., and married to Nicole Avant.  
James S. Crown is a trustee at the Aspen Institute (think tank), and a member of the Commercial Club of Chicago.
Lester Crown was a lifetime trustee at the Aspen Institute (think tank), and is a member of the Commercial Club of Chicago.
R. Eden Martin is the president of the Commercial Club of Chicago, and counsel at Sidley Austin LLP.
Michelle Obama was a lawyer at Sidley Austin LLP.
Barack Obama was an intern at Sidley Austin LLP.
Newton N. Minow is a senior counsel at Sidley Austin LLP, and a member of the Commercial Club of Chicago.
Commercial Club of Chicago, Members Directory A-Z (Past Research)
Tuesday, December 17, 2013
Rahm I. Emanuel is a member of the Commercial Club of Chicago, the Chicago (IL) mayor, Ari Emanuel’s brother, and was the White House chief of staff for the Barack Obama administration.
Ari Emanuel is Rahm I. Emanuel’s brother, and the co-CEO & director for William Morris Endeavor Entertainment.
Barbra Streisand is a William Morris Endeavor Entertainment client, and a trustee at the Los Angeles County Museum of Art.
Nicole Avant is a trustee at the Los Angeles County Museum of Art, and married to Ted Sarandos.
Denzel Washington is a William Morris Endeavor Entertainment client.
Adam Sandler is a William Morris Endeavor Entertainment client, and his agent is Adam Venit.
Adam Venit is Adam Sandler’s agent, a director at William Morris Endeavor Entertainment, and was an agent at the Creative Artists Agency Inc.
Will Ferrell is a Creative Artists Agency Inc. client, and an actor in Anchorman: The Legend of Ron Burgundy.  
Seth Rogen is an actor in Anchorman: The Legend of Ron Burgundy. 
Kevin S. Huvane is a partner & managing director for the Creative Artists Agency Inc., and Sandra Bullock’s agent.
Creative Artists Agency Inc. was a donor for The Climate Project.    
The Climate Project is a merged organization with the Climate Reality Project.
Albert A. Gore Jr. was a donor for The Climate Project, is the chairman for the Climate Reality Project, and a partner at Kleiner Perkins Caufield & Byers.
Kleiner Perkins Caufield & Byers was a donor for The Climate Project.
Colin L. Powell is a strategic adviser for Kleiner Perkins Caufield & Byers, and an overseer at the International Rescue Committee.
Jessica T. Seinfeld was an overseer at the International Rescue Committee, and is married to Jerry Seinfeld.
Jerry Seinfeld is married to Jessica T. Seinfeld, and was a donor for The Climate Project.
Creative Artists Agency Inc. was a donor for The Climate Project.          
Adam Venit was an agent at the Creative Artists Agency Inc., a director at William Morris Endeavor Entertainment, and is Adam Sandler’s agent.
Adam Sandler is a William Morris Endeavor Entertainment client, and his agent is Adam Venit.




                                      

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